The School of Brand Management is a unique educational project aimed at studying the process of creating and promoting brands. It teaches the trainees to address one of the most important problems related to the progress of the Belarusian society – the skills of entrepreneurship, intellectual product commercialization, and brand creation and promotion.
The School trainers are leading experts in the spheres of marketing, branding, intellectual property protection, brand economics, psychology, the Theory of Inventive Problem Solving (TIPS), who educate their trainees by using unique author’s materials and case studies from their real business and judicial practices; classes have the form of lectures, hands-on lessons and role games aimed at modelling and resolving typical situations faced at developing and promoting a new product.
The training allows deepening into various systematic aspects of making goods and rendering services by focusing on the society’s demand for a recognized and demanded branded product.
The target audience of the School comprises company experts, entrepreneurs, students of universities, lyceums and technical schools, authors of innovative projects, especially those living in rural areas.
The training takes place in central Minsk – at 23/1 Pobeditelei Avenue, (close to Nemiga and Frunzenskaya Metro Stations).