The awarding ceremony based on the outcomes of the nationwide sociological study Youth Brand-2020 was held in Vitebsk.
During the study conducted in the online format, 1237 Belarusians aged 18 to 30, representing the main territorial economic zones of Belarus, were interviewed.
In total, the responents were offered a list of 25 names of retail chains. And the Evroopt was in the lead among the youth’s preferences by a large margin!
«More than half of the respondents first of all named Evroopt as the most famous trade network operating in Belarus. The same trend is observed in the analysis of consumers’ behavior in relation to retail chains – most frequently, over the past six months, respondents visited Evroopt stores,» said Nina Kalita, Executive Director of BelBrandAudit.
What is important, according to the outcomes of the study Youth Brand-2020, the Evroopt retail chain has become the winner for the second year in a row!
«This award is especially valuable, as it allows treating the Evroopt retail chain as the undisputed leader in popularity among young people – the most demanding part of the modern society. Besides, the results of the study give us interesting clues for the company’s further progress,» Yegor Khrustalyov, the head of the press service of the Evroopt retail chain has emphasized. «And we’ll do everything necessary to continue remaining in the trend and bring delight to our customers of all ages!»