At home among friends is the slogan of the first Day of Belarusian Brand, which was held in Vitebsk on July 4, 2020.
The Day of Belarusian Brand included the exhibition and concert programmes, awarding ceremonies, a quest, presentations and master classes. It was organized by BelBrandAudit in partnership with the Vitebsk Regional Executive Committee, Vitebsk Regional Marketing Centre, Vitebsk City Executive Committee, the «Vitebsk» Cultural Centre, the «Art Chaos» Arts Gallery, the Vitebsk Regional Branch of the Belarusian Republic’s Youth Union», and the «Law and Order» Incubator of Minor Businesses (Vitebsk).
The key event of the Day of Belarusian Brand was the solemn summing up of the «Youth Brand-2020» Nationwide Sociological Study aimed at researching the popularity of various brands among Belarusian young people; the study was conducted in April-May 2020 by BelBrandAudit and the Youth Laboratory of Sociological Studies of the Belarusian Committee of Youth Organizations. The ceremony was attended by representatives of the following Belarusian enterprises and organizations: Marko, Darida, Kommunarka, Belita-Vitex (Vitebsk), Evrotorg, ASB Belarus-Bank, Mark Formel, Coca-Cola Beverages Belarus and Belagroprombank.
Welcoming remarks at the grand opening were made by: Director of BelBrandAudit LLC Valentina Dynich, Deputy Chairman of the Vitebsk City Executive Committee Viktor Glushin, First Secretary of the Vitebsk Regional Committee of the Belarusian Republican Youth Union Vyacheslav Khrol, Director of the Cultural and Historical Complex «Golden Ring of Vitebsk City» Dvina «Elena Chernykh, Chairman of the Council of the Belarusian Committee of Youth Organizations Pavel Alekso, Director of the Vitebsk Regional Marketing Centre Irina Makarenko.
В рамках Дня белорусского бренда прошли: выставка молодежных инновационных проектов; выставка-продажа продукции ремесленников, белорусских организаций, авторов творческих разработок; показы коллекций белорусских дизайнеров от Национальной школы красоты; арт-квест по историческим и культурным местам города Витебска; презентация книги «Поэтическое сокровище из Беларуси: праздник жизни и творчества Веры Рич» (сборник стихотворений М. Богдановича, Я.Коласа, Я. Купалы, изданной в Лондоне при участии Посольства Республики Беларусь в Великобритании); открытые литературные чтения; презентации и мастер-классы по продвижению белорусских брендов; концерт-презентация произведений белорусских композиторов.
На Дне белорусского бренда также были подведены итоги регионального этапа конкурса профессионального мастерства «WorldSkills Belarus». Награды победителям вручили: председатель Витебской областной организации Белорусского профсоюза работников образования и науки Валерий Кунашко, заведующий отделом социального партнёрства и трудовых отношений Витебского областного объединения профсоюзов Владимир Оспанов, заместитель председателя Витебской областной организации Белорусского профсоюза работников агропромышленного комплекса Сергей Литяго.
The following experts made presentations and master classes dedicated to the creation and promotion of Belarusian brands: Svetlana Korolyova, a patent attorney of the Republic of Belarus and Director of the LexPatent Firm; Dmitry Krupsky, Head of the Department of Innovation Activities’ Economics at the Ministry of Economy of the Republic of Belarus; Andrei Lapin, the head of the Gorodvitebsk.by portal. Associate Professor Ksenia Knyazeva, Candidate of Arts History, made a presentation Futurists Against the Sun.
The Belarusian Brand Day was decorated by the Ketevan and OA Musical Youth Projects; the Night Wolves Cheerleader Team; Aleksander Muzykantov, a Laureate of the EAEU International Musical BELBRAND AWARD; Daria Khmelnitskaya, a laureate of national contests and a finalist of the national selection for «Eurovision-2020»; and models of the National Beauty School.
The awards for the winners of the youth art quest on the historical and cultural places of the city of Vitebsk were provided by the Belarusian producers Marko, Darida, Onega, Kommunarka, Belita-Vitex (from Vitebsk) and Slodych Confectionary.
The information partner is the Gorodvitebsk.by portal.