BelBrandAudit and BJI launch a joint educational School of Brand Management Project.
Nowadays brand management is an actual and highly demanded business. It involves the brand management itself as well as dealing with organisational and practical issues, concerning the brand creation and promotion in the markets and with target audiences.
School of Brand Management is a unique multidisciplinary educational project aimed at studying the process of creating and promoting brands.
The training at the School creates opportunities for specialists in various fields as well as for beginners to master technologies and new trends of creating and promoting brands in markets of goods and services.
The School curriculum covers 36 academic hours and includes the following training units:
- Basics of intellectual property management;
- Brand and branding: basic concepts and models;
- Intangible assets;
- Trademark as an intellectual property object; consumer’s psychology;
- Basics of business-planning; marketing researches;
- Digital-marketing for promotion;
- Brand promotion with Instagram-trends; Brand «packaging»;
- Personal brand positioning;
- Theory of Inventive Problem Solving (TIPS) as a creative business tool; fundamentals of creative advertising with the use of TIPS;
- Financial support tools (grants and loans);
- Work with mass media; Modern PR technologies;
- Arts and brands; and
- Territorial brands.
Classes will be held twice a week at the BJI.
The cost of education for the whole course is:
!Attending separate programme units is possible!
At the end of the course, State Certificates are granted.
Contact details:
+375 17 270 11 85
+375 44 770 36 44
belbrandaudit@gmail.com