The Youth Brand Nationwide Sociological Study is realized jointly with the Youth Laboratory for Sociological Studies of the Belarusian Committee of Youth Organizations with the aim to define the young people’s awareness level about domestic and foreign manufacturers of the main groups of goods present in Belarusian markets, and about Belarusian brands in order to identify the youth’s preferences while choosing goods and services.
The main tasks of the Study are as follows:
- Studying the Belarusian youth’s awareness about domestic and foreign manufacturers of main groups of goods; and
- Studying the consumption of goods made domestically and abroad by Belarusian young people.
Based on the outcomes of the Study, local enterprises-brand leaders among the local youth are awarded symbolic prizes.
